This might come as a surprise, but I think Reykjavik has some of the best shopping in the Nordics. I am convinced that Reykjavik’s shopping scene is one of the best-kept secrets about Iceland. Reykjavik’s boutique shopping scene is a treasure trove of creativity, blending heritage crafts with contemporary design. Icelandic designers, often combining formal training with self-taught skills, frequently operate their own shops, creating a unique shopping experience where you can connect with the makers themselves. 

With many stores lacking an online presence, exploring Reykjavik’s streets feels like uncovering a series of hidden gems.

Chances are, if you’re visiting Reykjavik, you’ll find yourself strolling down Laugavegur, Reykjavík’s main shopping street. This pedestrian friendly street is filled with independently-owned Icelandic brands. Many of the shops I list in this shopping guide have a storefront on Laugavegur. But there are plenty of other hidden boutiques to discover in Reykjavik. This comprehensive shopping guide will help you discover the distinctive stores that make downtown Reykjavik’s retail scene truly special.

Complete Guide to Delightful Shopping in Reykjavik

Where to Shop for Clothing & Jewelry in Reykjavik

Reykjavik’s clothing boutiques offer a mix of high-end fashion and handcrafted jewelry that reflects the city’s artistic spirit. From timeless tailoring to avant-garde designs, the local stores showcase Icelandic creativity and craftsmanship at its finest.  

• Herrafataverslun Kormáks & Skjaldar: Calling all stylish gentlemen! This long-standing menswear shop is renowned for its tailored suits, fine tweed pieces, and stylish accessories. The brand emphasizes quality materials and traditional craftsmanship, making it a staple for discerning dressers. I bought my husband a pair of slippers from here for Christmas a few years ago, and he still loves them! 
• Farmer & Friends: Clothing that reflects the contrasts of Iceland, beautifully mixing urban styles with rural materials. Created by Icelandic designer Bergthora Gudnadottir and musician Jóel Pálsson, the window displays in their Laugavegur location always draw me in!
• Kronkron: Although Kronkron feels a little like stepping into the 1960s, this is not a vintage store. The boutique has a psychedelic mix-and-match style that sets it apart in Reykjavik’s fashion scene. There are Icelandic and international designers featured here.
• Mjöll: Simple & modern jewelry and accessories. Mjöll takes traditional Icelandic metalsmithing techniques and combines it with modern trends, offering versatile and elegant pieces for everyday wear. 
• PRAKT Jewellery: PRAKT specializes in unique, handcrafted jewelry inspired by Icelandic nature. I don’t love everything here, but there is always something special that I’ve never seen before. Each piece is made from sustainable materials, combining timeless design with a deep connection to Iceland's landscape.  

Where to Shop for Secondhand Clothing in Reykjavik

If you’ve been following my travels for a while, then you know that I love secondhand shopping. I have been wearing secondhand clothing only since 2017, and hunting for cool vintage clothes is one of my favorite things to do while I travel. For a small city on a small island, Reykjavik’s secondhand shopping scene is surprisingly rich. Whether you’re a vintage enthusiast or simply enjoy browsing for one-of-a-kind items, Reykjavik's secondhand shops provide a fascinating and sustainable shopping experience.  

• Verzlanahöllin: The one store I visit EVERY single time I’m in Reykjavik. This secondhand shop has one of the most unique concepts for consignment that I’ve ever seen. Each consignor has a mini “stall” inside the shop, so it's like 100 different little curated collections of secondhand clothes. You can find designer pieces and unique Icelandic finds. 
• Spúútnik: Cornerstone of Reykjavik’s vintage fashion scene. Large assortment of on-trend and curated pieces that I would describe as TikTok style. I find the prices to be pretty high but the store’s appeal lies in its ability to bring together a wide range of styles, from classic Converse sneakers to dazzling gala gowns and luxurious fur coats.
• Mama Mia: Very on-trend selection of vintage pieces. Currently, there were lots of 90s pieces that I could envision lots of Gen Z folks wearing. In a separate room, there is a spectacular selection of fur coats & hats. 
• Gyllti Kötturinn: quirky vintage boutique offering eclectic treasures. Very retro fashion vibes. Its vibrant interior and carefully chosen inventory make it a favorite among locals and visitors alike.  
• Hringekjan: Anoter consignment style secondhand shop. Slightly higher end than the one above, but I also usually find great things here. Especially shoes!
• Reykjavik Flea Market: Held in the heart of Reykjavik on the weekends, this bustling market is a haven for bargain hunters and collectors. Browse through stalls filled with vintage clothing, handmade crafts, antiques and off-beat gifts.

Where to Shop for Icelandic Wool in Reykjavik 

Icelandic wool, renowned for its warmth and durability, is a quintessential part of the country's cultural and craft traditions. Reykjavik is home to an array of shops offering authentic woolen goods, from hand-knit sweaters to stylish accessories. These stores showcase the artistry of Icelandic knitting and the sustainable practices that underpin this timeless craft.  

Please be aware that there are many knock-off or low-quality options available in Iceland.

As such, it is important to always check the labels. Many of these low-quality options will say something like “Icelandic Design” or “Conceptualized in Iceland”, and you should really look for the ones that are produced in Iceland with Icelandic wool. Of course, this will come with a much higher price tag. To buy an authentic Icelandic sweater, expect to pay in the range of $200-$300. 

• Handknitters Association of Iceland: This iconic store offers handmade lopapeysa, or traditional Icelandic design, sweaters and other woolen garments crafted by local artisans. Some of the tags will even have the hand-written name of the person who made it. Each piece tells a story of Icelandic heritage, with traditional patterns and impeccable craftsmanship.
• Varma: Specializes in contemporary wool products, blending modern design with traditional Icelandic materials. You can find more simple items & designs here, like solid color sweaters or coordinating gloves. Their collection includes scarves, hats, and gloves, all made with sustainably sourced wool.  
• Rammagerdin: Probably the most well-known name in Icelandic wool. Known for its high-quality Icelandic wool products, Rammagerdin offers everything from lopapeysa sweaters to cozy blankets. You can visit their flagship store, or you’ll find their products at many shops around Reykjavik.
• Mjuk: Meaning ‘soft’ in Icelandic, Mjuk puts a modern spin on Icelandic wool products with a focus on softness and comfort. Their chic, feminine designs are perfect for everyday wear or stylish gifts. At their store, you can customize your hat with different colored pompoms.

Where to Shop for Skincare

Iceland’s natural beauty extends to its skincare products, many of which are made with geothermal water, volcanic minerals, and native botanicals. Reykjavik’s skincare shops offer luxurious, scientifically advanced products that draw from the purity of Iceland’s environment.  

• Herbal Apothecary: I love this place! It is styled like an old-school apothecary with wooden shelves and simple labels. This natural skin-care shop focuses on locally-made, all-natural skincare, offering products made from Icelandic herbs and botanicals. Their small-batch creations are both eco-friendly and effective.  
• Blue Lagoon Store: Known for its iconic geothermal spa, Blue Lagoon’s skincare line features mineral-rich formulas that hydrate and rejuvenate. Their products harness the unique benefits of silica, algae, and geothermal seawater.  
• Bioeffect: A leader in biotech skincare, Bioeffect’s products are formulated with plant-based growth factors derived from barley grown in Iceland. Their science-backed approach delivers visible anti-aging results. 

Where to Shop for Gifts & Souvenirs in Reykjavik

Reykjavik's gift shops are brimming with Icelandic charm, offering everything from handmade crafts and designer goods to books and unique souvenirs. Whether you’re shopping for loved ones or a keepsake for yourself, these stores provide high-quality, meaningful mementos of your Icelandic adventure.  

• Casa Boutique: elegant selection of home décor, fashion accessories, and gifts, blending Scandinavian design with Icelandic influences. Price point is high, but the curated collection is perfect stylish, high-quality items.
• Iceland Memories: My favorite place for prints & postcards, especially in watercolor style designs. This store features a variety of Icelandic-themed gifts, including magnets, mugs, and handcrafted trinkets. 
• Epal: ideal place for fans of Nordic & Scandinavian design. Design houses from around the region have collections here. Featuring Icelandic and Nordic home goods, furniture, and gifts. Their collection emphasizes clean lines, sustainability, and functionality. 
• Penninn Eymundsson: Iceland’s largest bookstore, Penninn Eymundsson, combines a love of literature with gift shopping. Browse their books, maps, and souvenirs while enjoying a coffee in the store’s cozy café. 

Have thoughts or questions about this Reykjavik shopping guide? Tell me in the comments!